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  • Book Overview & Buying Turning Text into Gold: Taxonomies and Textual Analytics
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Turning Text into Gold: Taxonomies and Textual Analytics

Turning Text into Gold: Taxonomies and Textual Analytics

By : Bill Inmon
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Turning Text into Gold: Taxonomies and Textual Analytics

Turning Text into Gold: Taxonomies and Textual Analytics

4.3 (4)
By: Bill Inmon

Overview of this book

With businesses operating round the clock, a large amount of data gets generated. This data can be efficiently converted into useful knowledge that can take your business to a higher level. This book introduces you to the concept of taxonomies and how they are used to simplify and understand the text. You'll explore how to use taxonomies for textual analytics. It begins with a quick history of taxonomies and their earliest usage. You’ll learn about the different types of taxonomies (recursive, networked, hierarchical, and so on). You'll also learn about ontologies and understand how the ontology becomes a bridge between the worlds of technology and business and commerce. The later chapters of the book show how to find the taxonomies that you need for successful textual analytics, update your taxonomies to include the constantly-changing language, and extract meaningful information from raw text using different tools, such as textual disambiguation, document fracturing, and so on. By the end of this book, you’ll be able to utilize the various aspects of taxonomies for efficient textual analysis.
Table of Contents (20 chapters)
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1
Introduction
5
4: Ontologies
7
6: Changing Taxonomies
9
8: Taxonomies and Data Models
10
9: Types of Textual Data
17
16: Airline Analytics
18
Glossary
19
References
20
Index

Taxonomy Customization

As mentioned earlier, once taxonomies have been added into the corporate taxonomy library, they must often be customized.

When the taxonomy vendor creates a taxonomy, it must be fairly generic. The taxonomy must be useable by many organizations, and so it must contain nonspecific terms, rather than specific product or brand names. Once acquired, though, the company usually wants the taxonomy to be more specific to its products and brands. Thus, it is normal for some customization to be needed.

There are many ways the taxonomy can be customized. One way is in terms of idioms. An example of an idiom is a taxonomy vendor calling some piece of building equipment a “re-bar” whereas the local terminology is a “re-rod”.

Similarly, you may need to customize certain unique expressions. Your customers may use the expression “red hot” to mean that something is especially good, but perhaps the vendor had never heard that...

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Turning Text into Gold: Taxonomies and Textual Analytics
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