Book Image

Learning Salesforce Einstein

By : Mohit Shrivatsava
Book Image

Learning Salesforce Einstein

By: Mohit Shrivatsava

Overview of this book

Dreamforce 16 brought forth the latest addition to the Salesforce platform: an AI tool named Einstein. Einstein promises to provide users of all Salesforce applications with a powerful platform to help them gain deep insights into the data they work on. This book will introduce you to Einstein and help you integrate it into your respective business applications based on the Salesforce platform. We start off with an introduction to AI, then move on to look at how AI can make your CRM and apps smarter. Next, we discuss various out-of-the-box components added to sales, service, marketing, and community clouds from Salesforce to add Artificial Intelligence capabilities. Further on, we teach you how to use Heroku, PredictionIO, and the Force platform, along with Einstein, to build smarter apps. The core chapters focus on developer content and introduce PredictionIO and Salesforce Einstein Vision Services. We explore Einstein Predictive Vision Services, along with analytics cloud, the Einstein Data Discovery product, and IOT core concepts. Throughout the book, we also focus on how Einstein can be integrated into CRM and various clouds such as sales, services, marketing, and communities. By the end of the book, you will be able to embrace and leverage the power of Einstein, incorporating its functions to gain more knowledge. Salesforce developers will be introduced to the world of AI, while data scientists will gain insights into Salesforce’s various cloud offerings and how they can use Einstein’s capabilities and enhance applications.
Table of Contents (10 chapters)

Community Cloud Einstein features

Setting up a customer or partner community for your organization opens a whole new world of collaboration, connecting partners, and customers with your employees. Collaboration can accelerate sales and enable you to provide stellar service to your customers.

Community Cloud provides a drag and drop builder known as Community Builder to build pages and host a portal to allow partners, employees, and customers to collaborate. If you are not familiar with communities, you can imagine them as a social collaboration platform for enterprise, where your customers can monitor cases, find FAQ answers for self-troubleshooting issues, contact support, live chat with the support representative, and so on.

Einstein on Community Cloud adds the power of AI to bring up personalized feeds on Chatter, show unanswered questions, and recommend articles, experts,...