Book Image

Machine Learning Solutions

Book Image

Machine Learning Solutions

Overview of this book

Machine learning (ML) helps you find hidden insights from your data without the need for explicit programming. This book is your key to solving any kind of ML problem you might come across in your job. You’ll encounter a set of simple to complex problems while building ML models, and you'll not only resolve these problems, but you’ll also learn how to build projects based on each problem, with a practical approach and easy-to-follow examples. The book includes a wide range of applications: from analytics and NLP, to computer vision domains. Some of the applications you will be working on include stock price prediction, a recommendation engine, building a chat-bot, a facial expression recognition system, and many more. The problem examples we cover include identifying the right algorithm for your dataset and use cases, creating and labeling datasets, getting enough clean data to carry out processing, identifying outliers, overftting datasets, hyperparameter tuning, and more. Here, you'll also learn to make more timely and accurate predictions. In addition, you'll deal with more advanced use cases, such as building a gaming bot, building an extractive summarization tool for medical documents, and you'll also tackle the problems faced while building an ML model. By the end of this book, you'll be able to fine-tune your models as per your needs to deliver maximum productivity.
Table of Contents (19 chapters)
Machine Learning Solutions
Foreword
Contributors
Preface
Index

Introducing customer segmentation


In this section, we will cover customer segmentation in detail. Initially, I provided just a brief introduction of customer segmentation so that you could understand the term a bit. Here, we will understand a lot more about customer segmentation, which will help us further when we build the customer segmentation analysis.

As mentioned earlier, customer segmentation is a process where we divide the consumer base of the company into subgroups. We need to generate the subgroups by using some specific characteristics so that the company sells more products with less marketing expenditure. Before moving forward, we need to understand the basics, for example, what do I mean by customer base? What do I mean by segment? How do we generate the consumer subgroup? What are the characteristics that we consider while we are segmenting the consumers? Let's answers these questions one by one.

Basically, the consumer base of any company consists of two types of consumers...