Customer analytics is a process of understanding and gaining insights into customer behavior through analyzing customer behavior data. It ranges from simple data analysis and visualization to more advanced customer segmentation and predictive analytics. The information and insights gained through customer analytics can then be utilized in forming marketing strategies, optimizing sales channels, and making other key business decisions.
The importance of customer analytics is rising. Because access to customer data became easier for many businesses and also because customers now have easier access to data and information on similar products and contents provided by other competitors, it is critical to many businesses to be able to understand and predict what their customers are likely to purchase or view. The deeper the...