According to a study conducted by Salesforce, those customers who are prompted with personalized product recommendations drive 24% of the orders and 26% of the revenue. This signifies how much impact product recommendation has on order volume and the overall sales revenue. In the report that Salesforce published, they have also found that product recommendations lead to repeat visits, purchases with recommendations yield higher average-order value, and customers do buy recommended items. You can view this report at: https://www.salesforce.com/blog/2017/11/personalized-product-recommendations-drive-just-7-visits-26-revenue.
Collaborative filtering and product recommendation
Product recommender system
A product recommender system...