This book is for marketing professionals, data scientists and analysts, machine learning engineers, and software engineers who have some working knowledge of Python and R and some basic understanding of machine learning and data science. Even if you do not have any in-depth knowledge of the theory behind data science and machine learning algorithms, don't worry! This book is for practitioners with a focus on the practicality of machine learning, so that you can quickly pick things up and start utilizing them in relation to your next marketing strategies. If you have studied data science and machine learning previously, then this book will be great for you. It will guide you through how to apply your knowledge and experience of data science and machine learning in marketing to real-life examples. If you are a marketing professional with a passion and interest in data science, then great! This book will be perfect for you. You will learn how data science can help you improve your marketing strategies and how predictive machine learning models can be used to fine-tune targeted marketing. This book will guide you through each step of utilizing data science and machine learning to achieve your marketing goals.
This book is really designed for anyone with a passion for using data science and machine learning for marketing. If you are interested in building data-driven marketing strategies, making sense of customer behavior from data, forecasting how customers will react, and predicting what customers will respond do, then you have come to the right place!