Book Image

QlikView: Advanced Data Visualization

By : Miguel Angel Garcia, Barry Harmsen, Stephen Redmond, Karl Pover
Book Image

QlikView: Advanced Data Visualization

By: Miguel Angel Garcia, Barry Harmsen, Stephen Redmond, Karl Pover

Overview of this book

QlikView is one of the most flexible and powerful business intelligence platforms around, and if you want to transform data into insights, it is one of the best options you have at hand. Use this Learning Path, to explore the many features of QlikView to realize the potential of your data and present it as impactful and engaging visualizations. Each chapter in this Learning Path starts with an understanding of a business requirement and its associated data model and then helps you create insightful analysis and data visualizations around it. You will look at problems that you might encounter while visualizing complex data insights using QlikView, and learn how to troubleshoot these and other not-so-common errors. This Learning Path contains real-world examples from a variety of business domains, such as sales, finance, marketing, and human resources. With all the knowledge that you gain from this Learning Path, you will have all the experience you need to implement your next QlikView project like a pro. This Learning Path includes content from the following Packt products: • QlikView for Developers by Miguel Ángel García, Barry Harmsen • Mastering QlikView by Stephen Redmond • Mastering QlikView Data Visualization by Karl Pover
Table of Contents (25 chapters)
QlikView: Advanced Data Visualization

The Balanced Scorecard information dashboard design

Information dashboards that display BSC-related measures are often designed to replicate the strategy map or the cause-and-effect relationships between each measure. Just as we took a more disciplined approach to combine various perspectives, we will also reflect on a set of formal design rules called the Gestalt principles of perceptual organization to design the information dashboard.

The Gestalt principles of perceptual organization

Molded by human evolution, we are biased in the way that we visually perceive our environment. For example, how do we recognize the form of a tree, based on individual leaves and branches? We recognize the shape of a tree by grouping leaves that are close together, are of similar color and shape, or even by how the leaves are connected to the branches.

In the early twentieth century, a group of researchers called Gestalt (the German word for form or shape) psychologists began to study how we were able to unite...