Summary
By now, you should have a clear understanding of the importance of data analytics and business insights in a pandemic-affected society. You have seen how CRMA, a powerful data analytics platform, integrates with Salesforce to facilitate actionable insights in any organization. You have also had the opportunity to evaluate the data analytics in your organization and see where CRMA can make a difference.
In the next chapter, we will get hands-on with CRMA and build our very first CRMA Analytics app.
Questions
Here are some questions to test your knowledge of this chapter:
- Define data analytics and what value it offers.
- Our goal is to go from data to insight to _______________.
- Name five features of CRMA.
- How does CRMA differ from Tableau?
- What are five practical use cases for CRMA?
- How does CRMA provide value to your organization or clients?
- Does your organization excel at data analytics? If not, what is preventing it from doing so?