Book Image

Unleashing the Power of Data with Trusted AI

By : Wendy Turner-Williams
Book Image

Unleashing the Power of Data with Trusted AI

By: Wendy Turner-Williams

Overview of this book

Written by a distinguished leader and innovator who has been instrumental in spearheading digital, cloud, and AI transformations across global brands, Unleashing the Power of Data with Trusted AI is an indispensable resource that will make you AI-ready. This comprehensive guide is designed to meet the urgent need for clarity and to give you actionable insights into today's rapidly evolving landscape of AI and its fundamental driver - data. You’ll delve into the exciting world of AI and its integration with data, uncover its significance, ethical considerations, and strategic applications with real-life success stories from industry giants like Starbucks, Netflix, and Siemens. You’ll also witness first-hand how the integration of data and AI has reshaped markets and elevated customer experiences, and discover the future of generative AI based on several surveys and case studies. You’ll gain an understanding of how AI has evolved across industries, empowering decision-making and fostering innovation. Tailored for board members, executives, innovators, and tech enthusiasts, this immersive guide will reshape your understanding of data and AI synergy. By the end of this guide, you’ll be able to lead your teams, customers, partners, and organizations confidently and responsibly in the era of AI.
Table of Contents (12 chapters)
Free Chapter
1
Executive summary
3
Modernizing the boardroom to steer data and AI
8
The road ahead: Embracing the AI revolution
9
Key takeaways for board members and executives
10
Conclusion: Embracing the future of data and AI
11
About the author
12
Bibliography

The offense and defense of data

When it comes to corporate organizations, you have functions that often play an offensive or defensive role within the business. If you think about physical data as an American football, the role of a CDAIO is to ensure the ball is effectively managed and moved to meet your strategic objective—in football’s case, a touchdown. The players on your offensive team represent your offense business functions (sales, customer success, marketing, product, etc.). There is also a defensive aspect to data; you don’t want your competitors or the bad guys to get your data, and you definitely do not want them to score with it.

With this concept in mind, you can think about data strategies often having offense and defense aspects.

An offensive strategy may be to determine how to enable go-to-market (GTM) insights to ensure new customers, industries, or geo sales. Or how do you set up event triggers that collect customer journey details...