Book Image

Unleashing the Power of Data with Trusted AI

By : Wendy Turner-Williams
Book Image

Unleashing the Power of Data with Trusted AI

By: Wendy Turner-Williams

Overview of this book

Written by a distinguished leader and innovator who has been instrumental in spearheading digital, cloud, and AI transformations across global brands, Unleashing the Power of Data with Trusted AI is an indispensable resource that will make you AI-ready. This comprehensive guide is designed to meet the urgent need for clarity and to give you actionable insights into today's rapidly evolving landscape of AI and its fundamental driver - data. You’ll delve into the exciting world of AI and its integration with data, uncover its significance, ethical considerations, and strategic applications with real-life success stories from industry giants like Starbucks, Netflix, and Siemens. You’ll also witness first-hand how the integration of data and AI has reshaped markets and elevated customer experiences, and discover the future of generative AI based on several surveys and case studies. You’ll gain an understanding of how AI has evolved across industries, empowering decision-making and fostering innovation. Tailored for board members, executives, innovators, and tech enthusiasts, this immersive guide will reshape your understanding of data and AI synergy. By the end of this guide, you’ll be able to lead your teams, customers, partners, and organizations confidently and responsibly in the era of AI.
Table of Contents (12 chapters)
Free Chapter
1
Executive summary
3
Modernizing the boardroom to steer data and AI
8
The road ahead: Embracing the AI revolution
9
Key takeaways for board members and executives
10
Conclusion: Embracing the future of data and AI
11
About the author
12
Bibliography

Case study: Netflix personalizing user engagement with generative AI

The marketing industry constantly seeks innovative ways to capture attention and engage audiences. Generative AI has become a revolutionary tool in this space, enabling the creation of personalized and compelling content at scale, which can significantly enhance campaign effectiveness.

Netflix, a leading global entertainment service, has pioneered the use of AI and machine learning to revolutionize how users engage with content. While it is not a traditional marketing agency, its innovative use of AI for personalization serves as an influential case study in the marketing domain for the following:

  • Generative AI for personalized thumbnails: Netflix uses generative AI to create and test different thumbnails for its shows and movies. The AI analyzes individual viewing habits and preferences to generate and display the thumbnails most likely to engage that specific user.
  • Tailored content and recommendations...