Book Image

Unleashing the Power of Data with Trusted AI

By : Wendy Turner-Williams
Book Image

Unleashing the Power of Data with Trusted AI

By: Wendy Turner-Williams

Overview of this book

Written by a distinguished leader and innovator who has been instrumental in spearheading digital, cloud, and AI transformations across global brands, Unleashing the Power of Data with Trusted AI is an indispensable resource that will make you AI-ready. This comprehensive guide is designed to meet the urgent need for clarity and to give you actionable insights into today's rapidly evolving landscape of AI and its fundamental driver - data. You’ll delve into the exciting world of AI and its integration with data, uncover its significance, ethical considerations, and strategic applications with real-life success stories from industry giants like Starbucks, Netflix, and Siemens. You’ll also witness first-hand how the integration of data and AI has reshaped markets and elevated customer experiences, and discover the future of generative AI based on several surveys and case studies. You’ll gain an understanding of how AI has evolved across industries, empowering decision-making and fostering innovation. Tailored for board members, executives, innovators, and tech enthusiasts, this immersive guide will reshape your understanding of data and AI synergy. By the end of this guide, you’ll be able to lead your teams, customers, partners, and organizations confidently and responsibly in the era of AI.
Table of Contents (12 chapters)
Free Chapter
1
Executive summary
3
Modernizing the boardroom to steer data and AI
8
The road ahead: Embracing the AI revolution
9
Key takeaways for board members and executives
10
Conclusion: Embracing the future of data and AI
11
About the author
12
Bibliography

Case study: Starbucks – personalizing coffee encounters with AI

Starbucks, an international coffeehouse chain, is renowned for its commitment to customer service and innovation. Recognizing the potential of AI to further personalize the customer experience, Starbucks implemented an AI-driven system called Deep Brew.28 With Deep Brew, Starbucks to:

  • Enable AI-powered recommendations: Deep Brew was an initiative that included various AI technologies to enhance customer and partner experiences. One of its key features was personalization recommendations. The system would analyze a customer’s previous orders, time of day, weather, and local store inventory to suggest items they might enjoy.
  • Improve operational efficiency: Beyond personalization, the AI was built to assist in inventory engagement, staffing decisions, and predicting the necessary quantities of ingredients, thereby improving operational efficiency.

The impact of Deep Brew was notable, including...