Matt Kaufman is no stranger to the Salesforce1 Platform, as he is one of the early employees at salesforce.com. Since 2002, Matt Kaufman has worked with hundreds of businesses to improve their efficiency through Salesforce. He is a certified Salesforce Advanced Administrator, Sales Cloud Consultant, Service Cloud Consultant, Advanced Developer, and Advanced Developer Instructor. His extensive experience and knowledge of salesforce.com technologies cause him to regularly be referred to as Mr. Salesforce, Salesforce wizard, Salesforce genie, and other magically endowed names.

Matt is currently the chief technology officer of MK Partners, Inc. (www.mkpartners.com), the leading salesforce.com implementation partner in southern California. He regularly provides training and talks on cloud technologies and development. He has also written other publications including Salesforce.com for Dummies and Salesforce.com's Service Cloud for Dummies, Wiley Publishing.

Michael Wicherski, for the past several years, has been applying his business sense and knowledge towards designing, developing, and implementing custom solutions for hundreds of Salesforce customers, and has worked with clients of varying sizes—from mom-and-pop shops that are just opening to Fortune 100 companies.

During his time at MK Partners, Michael honed his skills for translating business processes into business logic. He is currently the senior Salesforce developer at The Agency RE, a real-estate firm in the heart of Beverly Hills, where he oversees the day-to-day use of Salesforce; plans, designs, and implements new functionality enhancements; and optimizes those currently in place.

An avid developer and a nerd at heart, Michael is constantly searching for those bleeding-edge technology innovations that can squeeze that extra bit of efficiency into his work.

Michael has also collaborated with peers on other publications related to Salesforce, most notably as the technical editor of Salesforce.com for Dummies, 5th Edition.