There are many reasons to create a multistep web form experience. As a conversion optimization tactic, progressively collecting information can help you identify the hottest leads while the automation handles those who drop off.
Drag out two web forms, as shown here:
Open the second web form.
Add a hidden e-mail field to the form, leave the Field Value completely empty, and click on Save. Be sure to delete a visible Email field as well if one is present:
Click on the Settings tab toward the top-left corner of the page and verify the Auto-populate Form setting is checked.
Click the Code tab and copy the web form URL from the Use the Hosted Version section.
Click Back to Campaign in the top-left corner of the page and open the first web form.
Click the Thank-you Page tab at the top-left corner of the page.
Change the Thank-you Page to Display dropdown to Web address:
Paste the web form URL into the second form...