The strategy behind this recipe was inspired by a gentleman named Gary Vaynerchuk; hence, his name is used.
His idea was, after people have opted out from e-mails, to call them on the phone, apologize, and listen. This kind of experience, when done properly, can actually have people ask to re-join the list.
It is very easy to build a mechanism like this using Infusionsoft.
In the upper-left corner of the page, hover over the navigation, and in the Marketing column, click on Settings:
In the Template Settings menu on the left, click on Email Defaults:
In the Email section, next to the When Someone Opts Out of All Email Marketing: option, click on Actions to open a pop-up window, as shown in the following image:
Using the Add New Action dropdown, select Create a Task:
To the right of the dropdown fields, click on Add to open another popup:
Configure...