This chapter concerns itself with different tactics to Wow your existing customers.

There are two main reasons you want to completely to blow your existing customers socks off. First, it is much cheaper to make another sale to an existing customer compared with acquiring a brand new customer. Second, and similarly related, is that customers tell their friends about your customer experience no matter what. Their experience will come into conversation organically at some point in their life. You might as well do your best to ensure that when they inevitably talk to their friends, they only have the finest things to say about your business.