Book Image

Architecting AI Solutions on Salesforce

By : Lars Malmqvist
Book Image

Architecting AI Solutions on Salesforce

By: Lars Malmqvist

Overview of this book

Written for Salesforce architects who want quickly implementable AI solutions for their business challenges, Architecting AI Solutions on Salesforce is a shortcut to understanding Salesforce Einstein’s full capabilities – and using them. To illustrate the full technical benefits of Salesforce’s own AI solutions and components, this book will take you through a case study of a fictional company beginning to adopt AI in its Salesforce ecosystem. As you progress, you'll learn how to configure and extend the out-of-the-box features on various Salesforce clouds, their pros, cons, and limitations. You'll also discover how to extend these features using on- and off-platform choices and how to make the best architectural choices when designing custom solutions. Later, you'll advance to integrating third-party AI services such as the Google Translation API, Microsoft Cognitive Services, and Amazon SageMaker on top of your existing solutions. This isn’t a beginners’ Salesforce book, but a comprehensive overview with practical examples that will also take you through key architectural decisions and trade-offs that may impact the design choices you make. By the end of this book, you'll be able to use Salesforce to design powerful tailor-made solutions for your customers with confidence.
Table of Contents (17 chapters)
1
Section 1: Salesforce and AI
3
Section 2: Out-of-the-Box AI Features for Salesforce
8
Section 3: Extending and Building AI Features
12
Section 4: Making the Right Decision

Understanding text with Einstein Language

Einstein Language is the second pillar of Einstein Platform Services and focuses on APIs that allow you to extract structured information from unstructured text. From a research perspective, Salesforce is a leading player in publishing cutting-edge academic research on Natural Language Processing and Einstein Language is the way you, as a user of Salesforce, can tap into that. As for Einstein Vision, we will start by providing a quick overview of the APIs and then move on to the examples.

Overview of Einstein Language

If you were to summarize the Einstein Language APIs in a sentence, you'd say that they were all about understanding what a customer is trying to accomplish and how they might be feeling about it. As with Einstein Vision, this is a small subset of the total universe of Natural Language Processing (NLP) tasks that are available via various AI vendors beyond Salesforce, but it is a subset that is highly relevant to what...