Book Image

Architecting AI Solutions on Salesforce

By : Lars Malmqvist
Book Image

Architecting AI Solutions on Salesforce

By: Lars Malmqvist

Overview of this book

Written for Salesforce architects who want quickly implementable AI solutions for their business challenges, Architecting AI Solutions on Salesforce is a shortcut to understanding Salesforce Einstein’s full capabilities – and using them. To illustrate the full technical benefits of Salesforce’s own AI solutions and components, this book will take you through a case study of a fictional company beginning to adopt AI in its Salesforce ecosystem. As you progress, you'll learn how to configure and extend the out-of-the-box features on various Salesforce clouds, their pros, cons, and limitations. You'll also discover how to extend these features using on- and off-platform choices and how to make the best architectural choices when designing custom solutions. Later, you'll advance to integrating third-party AI services such as the Google Translation API, Microsoft Cognitive Services, and Amazon SageMaker on top of your existing solutions. This isn’t a beginners’ Salesforce book, but a comprehensive overview with practical examples that will also take you through key architectural decisions and trade-offs that may impact the design choices you make. By the end of this book, you'll be able to use Salesforce to design powerful tailor-made solutions for your customers with confidence.
Table of Contents (17 chapters)
1
Section 1: Salesforce and AI
3
Section 2: Out-of-the-Box AI Features for Salesforce
8
Section 3: Extending and Building AI Features
12
Section 4: Making the Right Decision

Chapter 4: Salesforce AI for Marketing and Commerce

This chapter will cover the Einstein features that are available in the Salesforce Marketing and Commerce Clouds. First, we will examine how these clouds are different from the core clouds we've looked at so far and what that means for Einstein features. We will then survey the features in Marketing Cloud and Commerce Cloud from a high-level point of view to allow you to judge whether they might be right for your organization.

In this chapter, we're going to cover the following main topics:

  • Introducing Einstein for marketing and commerce
  • Using Marketing Cloud Einstein
  • Implementing Commerce Cloud Einstein

After completing this chapter, you will have gained an understanding of how to personalize customer journeys across marketing and e-commerce activities using Einstein Platform features.