Book Image

Mastering Magento 2 - Second Edition

By : Bret Williams, Andre Gugliotti, Jonathan Bownds
Book Image

Mastering Magento 2 - Second Edition

By: Bret Williams, Andre Gugliotti, Jonathan Bownds

Overview of this book

The long-awaited release of the world's most popular online solution, Magento 2, is now out with an all new interface and several enhancements. This book offers you advanced guidance on managing, optimizing, and extending your store while taking advantage of the new features of Magento 2. This is a comprehensive guide to using the all new features and interface of Magento 2 to build, extend, and design online stores. From planning your Magento installation through to advanced techniques designed to make your store as successful as possible, this book is your roadmap to managing your Magento store. Focusing on Magento's Community version, the book covers everything from creating and managing multiple stores to fine-tuning Magento for speed and performance. You’ll learn how to manage categories, products, design themes, extensions, and more.
Table of Contents (18 chapters)
Mastering Magento 2 Second Edition
About the Authors
About the Reviewer

Chapter 4. Designs and Themes

Selling online, as with brick-and-mortar retailing, is more than simply having products to offer to customers. Buyers make purchases based on many things apart from the item itself. Customers want to understand the purpose of the retailer and have confidence that the seller is legitimate, safe, and honest. Corporations have spent billions over the years creating this understanding among their active and potential customers, through logos, design, copy, and service. Creating this understanding is called branding.

For an online store, branding is very important. However, unlike the offline shopper who drives to a store, parks, and enters the store to spend several minutes shopping; an online shopper may click to your online store, spend a few seconds to determine if they wish to remain, and leave to visit another website. Therefore, your store's brand—it's graphics, copy and function—must address the following in a matter of seconds:

  • Does this online store have...