5. Configuring to Sell | Mastering Magento 2

Sign In Start Free Trial

Book Overview & Buying
Table Of Contents
Feedback & Rating

Mastering Magento 2 - Second Edition

By : Bret Williams, Gugliotti, Jonathan Bownds

3.7 (7)

Mastering Magento 2

3.7 (7)

By: Bret Williams, Gugliotti, Jonathan Bownds

Overview of this book

The long-awaited release of the world's most popular online solution, Magento 2, is now out with an all new interface and several enhancements. This book offers you advanced guidance on managing, optimizing, and extending your store while taking advantage of the new features of Magento 2. This is a comprehensive guide to using the all new features and interface of Magento 2 to build, extend, and design online stores. From planning your Magento installation through to advanced techniques designed to make your store as successful as possible, this book is your roadmap to managing your Magento store. Focusing on Magento's Community version, the book covers everything from creating and managing multiple stores to fine-tuning Magento for speed and performance. You’ll learn how to manage categories, products, design themes, extensions, and more.

Preface

Preface

What this book covers

What you need for this book

Who this book is for

Conventions

Reader feedback

Customer support

Free Chapter

1. Planning for Magento

1. Planning for Magento

Defining your scope

Technical considerations

Global-Website-Store methodology

Planning for multiple stores

Summary

2. Installing Magento 2

2. Installing Magento 2

How hosting effects installation

Keys to a successful installation

Setting up Magento stores

Strategies for backups and security

Summary

3. Managing Products

3. Managing Products

Catalogs and categories

Managing products the customer focused way

Creating products

Managing inventory

Pricing tools

Autosettings

Related products, up-sells, and cross-sells

Importing products

Summary

4. Designs and Themes

4. Designs and Themes

The Magento theme structure

The concept of theme inheritance

Default installation of design packages and themes

Installing third-party themes

Inline translations

Working with theme variants

Customizing themes

Customizing layouts

Summary

5. Configuring to Sell

5. Configuring to Sell

The sales process

Payment methods

Shipping methods

Managing taxes

Transactional e-mails

Summary

6. Managing Non-Product Content

6. Managing Non-Product Content

The Magento content management system

Summary

7. Marketing Tools

7. Marketing Tools

Customer groups

Promotions

Newsletters

Using sitemaps

Optimizing for search engines

Summary

8. Extending Magento

8. Extending Magento

Magento Connect

The new Magento module architecture

Extending Magento functionality with Magento plugins

Building your own extensions

Summary

9. Optimizing Magento

9. Optimizing Magento

Exploring the EAV

Indexing and caching

Caching in Magento 2 – not just FPC

Tuning your server for speed

Summary

10. Advanced Techniques

10. Advanced Techniques

Setting up a staging environment

Version control

Magento cron

Backing up your database

Upgrading Magento

Summary

11. Pre-Launch Checklist

11. Pre-Launch Checklist

A word about scope

System configurations

Design configurations

Search engine optimization

Sales configurations

Product configurations

Maintenance configurations

Summary

Index

Index

Customer Reviews

3.7 (7)

5 star

42.9%

4 star

28.6%

3 star

0%

2 star

14.3%

1 star

14.3%

The sales process

If you've shopped online before, you no doubt have some understanding of the usual online sales process:

You browse and find a product you want to purchase.
You "add" the product to your virtual shopping cart.
When you're finished shopping, you go to a checkout page.
In most online stores, you will first enter your billing and shipping addresses.
From this information, various shipping alternatives are presented, from which you choose the most appropriate for your needs and budget.
Next, you choose a payment method – usually a credit card – and enter your payment information.
After reviewing your order details, you commit to the purchase and moments later, you receive confirmation that your order has been processed. You usually receive an e-mail receipt of your purchase.
After a day or so, you receive another e-mail announcing that your order has been shipped. This e-mail may also include package tracking numbers so you can follow the progress of your package from distribution...

Visually different images

CONTINUE READING

83

Tech Concepts

36

Programming languages

73

Tech Tools

Unlimited access to the largest independent learning library in tech of over 8,000 expert-authored tech books and videos.

Innovative learning tools, including AI book assistants, code context explainers, and text-to-speech.

50+ new titles added per month and exclusive early access to books as they are being written.

Mastering Magento 2

Search

Your notes and bookmarks