The online marketplace is crowded. Thousands of new stores are coming online each day. With Magento 2, you have one of the most powerful open source platforms for presenting and selling your products and services. But to be noticed — and to create valuable repeat business — you have to do more than just point a domain name to your store.
The key is marketing: presenting a selling proposition to potential customers that will entice them to at least visit your online showroom.
In this chapter, we will explore some of Magento's key marketing tools, including:
Customer groups
Promotions
Newsletters
Sitemaps
Search engine optimization
As you prepare your store for launch, you need to spend some time becoming familiar with how these tools can help you attract and close more sales.