Book Image

Mastering Magento 2 - Second Edition

By : Bret Williams, Andre Gugliotti, Jonathan Bownds
Book Image

Mastering Magento 2 - Second Edition

By: Bret Williams, Andre Gugliotti, Jonathan Bownds

Overview of this book

The long-awaited release of the world's most popular online solution, Magento 2, is now out with an all new interface and several enhancements. This book offers you advanced guidance on managing, optimizing, and extending your store while taking advantage of the new features of Magento 2. This is a comprehensive guide to using the all new features and interface of Magento 2 to build, extend, and design online stores. From planning your Magento installation through to advanced techniques designed to make your store as successful as possible, this book is your roadmap to managing your Magento store. Focusing on Magento's Community version, the book covers everything from creating and managing multiple stores to fine-tuning Magento for speed and performance. You’ll learn how to manage categories, products, design themes, extensions, and more.
Table of Contents (18 chapters)
Mastering Magento 2 Second Edition
About the Authors
About the Reviewer

Chapter 7. Marketing Tools

The online marketplace is crowded. Thousands of new stores are coming online each day. With Magento 2, you have one of the most powerful open source platforms for presenting and selling your products and services. But to be noticed — and to create valuable repeat business — you have to do more than just point a domain name to your store.

The key is marketing: presenting a selling proposition to potential customers that will entice them to at least visit your online showroom.

In this chapter, we will explore some of Magento's key marketing tools, including:

  • Customer groups

  • Promotions

  • Newsletters

  • Sitemaps

  • Search engine optimization

As you prepare your store for launch, you need to spend some time becoming familiar with how these tools can help you attract and close more sales.