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  • Book Overview & Buying WordPress Search Engine Optimization- Second Edition
  • Table Of Contents Toc
WordPress Search Engine Optimization- Second Edition

WordPress Search Engine Optimization- Second Edition

By : Michael David
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WordPress Search Engine Optimization- Second Edition

WordPress Search Engine Optimization- Second Edition

4 (3)
By: Michael David
Buy this Book

Overview of this book

WordPress is a powerful platform for creating feature-rich and attractive websites but, with a little extra tweaking and effort, your WordPress site can dominate search engines and bring thousands of new customers to your business. WordPress Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results. You'll take your WordPress site to the next level; you'll brush aside even the stiffest competition with the advanced tutorials in this book.
Table of Contents (14 chapters)
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Preface
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Preface
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What this book covers
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What you need for this book
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Who this book is for
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Conventions
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Reader feedback
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Customer support
Lock Free Chapter
1
1. Getting Started – SEO Basics
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1. Getting Started – SEO Basics
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Introducing SEO
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Improving your rank on all search engines
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Exploring the changing nature of search engines
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Understanding a search engine's inner workings
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Preparing the index
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Querying the index
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Exploring on-page search ranking factors
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Weighing search factors
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Understanding the search algorithm
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Ranking factor – body content
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Serious ranking power – title tags and meta tags
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Making perfect title tags
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Using heading tags (h1, h2, h3)
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Optimizing code quality and load speed
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Menus, internal navigation, and link structure
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Image filenames and alt tags
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Text attributes – bold, italics, and underline
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Ranking factor – high page count
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Fodder for search engines – fresh content
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Using the subtle power of outbound links
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Understanding off-page ranking factors
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Avoiding over-optimization
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Converting visitors to customers – the third spoke of SEO
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Summary
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2. Optimizing WordPress for SEO
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2. Optimizing WordPress for SEO
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Setting goals for your business and website and getting inspiration
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Knowing what WordPress already does for your SEO
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Creating reliable and text-based navigation
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Engaging visitors with built-in collaboration, contribution, and community building
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Understanding what WordPress doesn't do for your SEO
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Summary
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3. Researching and Working with Keywords
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3. Researching and Working with Keywords
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Building your site's foundation with keyword research
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Understanding relevance and the effect of short tail and long tail keywords
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Spotting keyword popularity patterns with Google Trends
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Identifying and developing your initial keyword profile
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Building keyword lists with common qualifiers
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Employing the human touch in keyword research
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Learning how customers engage in local search
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Prioritizing keywords
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Finding new keywords with Google AdWords
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Summary
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4. Understanding Technical Optimization
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4. Understanding Technical Optimization
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Choosing a keyword-rich domain name
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Buying/acquiring domain names
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Creating an effective WordPress permalink structure
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Highly customized permalinks
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Optimizing your Page/Post titles and title tags
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Crafting title tags
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Creating perfectly-sized title tags
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Crafting Page/Post titles
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Optimizing meta tags
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Configuring WordPress to generate meta descriptions
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Best practices for meta descriptions
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A dead HTML element – meta keyword tags
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Optimizing your body content
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Optimizing heading tags
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Optimizing WordPress templates
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Improving rankings with optimized images
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The ultimate WordPress robots.txt file
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Optimizing with the XML Sitemaps plugin for WordPress
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SEO power tool – Google Webmasters
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Summary
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5. Creating Optimized and Engaging Content
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5. Creating Optimized and Engaging Content
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Engaging visitors with your content
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Writing effective titles and headlines
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Transcending bland, keyword-rich titles
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Organizing your content with WordPress tags
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Creating keyword-aware content
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Keeping it natural
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Avoiding automated content plugins
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Writing for your audience
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Providing quality information
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Writing to get results
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Developing your writing style
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Narrative styles
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Structuring your content using taxonomy and hierarchy
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Managing your categories with plugins
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Hiring a writer
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Summary
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6. Link Building
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6. Link Building
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Understanding the importance of backlinks
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Distinguishing between dofollow and nofollow links
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Authority links – what they are and why you want them
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Link anchor text
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How to measure your inbound links
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Securing links through link directories
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Building links with infographics
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Link building by commenting on blogs and forums
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Building links through direct link requests
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Summary
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7. Using Social Media
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7. Using Social Media
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What is a search engine?
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Going viral with social media
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Using LinkedIn to promote your business or website
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Microblogging with Twitter for business
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Using social bookmarking sites to promote your business
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Choosing a social bookmarking site
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Leveraging Facebook for a business or blog
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Encouraging sharing on Pinterest and photo sharing sites
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Encouraging Twitter posts and the Tweet This plugin
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Taking social media too far
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Promoting your business or blog with YouTube
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Summary
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8. Avoiding Black Hat Techniques
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8. Avoiding Black Hat Techniques
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Typical black hat techniques
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Google Webmaster Guidelines
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Diagnosing a Google ranking ban, penalty, or filter
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Clearing a Google penalty
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Avoiding black hat techniques and purveyors who promote them
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Summary
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9. Avoiding SEO Mistakes
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9. Avoiding SEO Mistakes
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Pursuing the wrong keywords
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Poor internal anchor text
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Flash, JavaScript, image links, and other non-readable content
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Poor site architecture
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Over-optimization
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Jumping the gun and the sandbox
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Using free hosted domains
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Forgetting verification tools
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Ignoring local directory listings
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Summary
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10. Testing Your Site and Monitoring Your Progress
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10. Testing Your Site and Monitoring Your Progress
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Google Analytics
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Using Google Analytics
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Google Webmasters/Search Console
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Checking your website's code with a HTML Validator
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Checking your inbound link count with Bing Webmaster
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Monitoring ranking positions and movement with Rank Tracker
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Monitoring backlinks with Majestic SEO
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Summary
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A. WordPress SEO Plugins
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A. WordPress SEO Plugins
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All in One SEO Pack
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Yoast SEO
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Gravity Forms Contact Form Mailer
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Contact Form 7
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Duplicate Post
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Broken Link Checker
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Google XML Sitemaps
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Akismet
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Wordfence
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WP Super Cache
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WPtouch
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WooCommerce
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Yet Another Related Posts Plugin
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FooBox HTML & Media Lightbox
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B. Other SEO Resources
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B. Other SEO Resources
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Online forums
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Google's tools for website owners
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Other helpful SEO tools
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Index
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Index

Avoiding over-optimization

Over-optimization occurs when a website's elements are present in too high a proportion or too high in power for a given keyword phrase. Over-optimization yields poor search performance. An example of over-optimization would be the incessant use of keywords on your website, so that your keywords represent 50 percent of the total density of words on the page. Another example would be a website with 100 inbound links, all with the same exact anchor text. First-time SEO hobbyists tend to be ensnared by over-optimization as they zealously pursue the new elements of SEO that they learn; they stuff keywords into title tags, meta tags, body text, and secure links all with the same anchor text.

Over-optimization is difficult to quantify, and can be difficult to detect and repair. The best way to think about over-optimization is that websites should never be too perfect. Remember, a search engine ultimately must employ mathematics to its ranking criteria. It's easy for a search engine to mathematically determine that a page with a keyword density—keywords as a percentage of total words on the page—exceeding 8 percent is attempting to game the algorithm and therefore should not be ranked.

Thinking about over-optimization in this way, repetition is often the main culprit. To avoid over-optimization you'll need to be vigilant to watch for excessive repetition of terms in the main elements of a website and in inbound links. In other words, just do good writing and the rest will follow naturally. You wouldn't keep repeating yourself in good writing.

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