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  • Book Overview & Buying WordPress Search Engine Optimization- Second Edition
  • Table Of Contents Toc
WordPress Search Engine Optimization- Second Edition

WordPress Search Engine Optimization- Second Edition

By : Michael David
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WordPress Search Engine Optimization- Second Edition

WordPress Search Engine Optimization- Second Edition

4 (3)
By: Michael David
Buy this Book

Overview of this book

WordPress is a powerful platform for creating feature-rich and attractive websites but, with a little extra tweaking and effort, your WordPress site can dominate search engines and bring thousands of new customers to your business. WordPress Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results. You'll take your WordPress site to the next level; you'll brush aside even the stiffest competition with the advanced tutorials in this book.
Table of Contents (14 chapters)
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Preface
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Preface
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What this book covers
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What you need for this book
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Who this book is for
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Conventions
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Reader feedback
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Customer support
Lock Free Chapter
1
1. Getting Started – SEO Basics
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1. Getting Started – SEO Basics
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Introducing SEO
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Improving your rank on all search engines
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Exploring the changing nature of search engines
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Understanding a search engine's inner workings
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Preparing the index
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Querying the index
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Exploring on-page search ranking factors
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Weighing search factors
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Understanding the search algorithm
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Ranking factor – body content
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Serious ranking power – title tags and meta tags
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Making perfect title tags
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Using heading tags (h1, h2, h3)
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Optimizing code quality and load speed
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Menus, internal navigation, and link structure
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Image filenames and alt tags
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Text attributes – bold, italics, and underline
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Ranking factor – high page count
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Fodder for search engines – fresh content
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Using the subtle power of outbound links
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Understanding off-page ranking factors
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Avoiding over-optimization
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Converting visitors to customers – the third spoke of SEO
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Summary
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2. Optimizing WordPress for SEO
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2. Optimizing WordPress for SEO
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Setting goals for your business and website and getting inspiration
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Knowing what WordPress already does for your SEO
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Creating reliable and text-based navigation
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Engaging visitors with built-in collaboration, contribution, and community building
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Understanding what WordPress doesn't do for your SEO
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Summary
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3. Researching and Working with Keywords
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3. Researching and Working with Keywords
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Building your site's foundation with keyword research
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Understanding relevance and the effect of short tail and long tail keywords
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Spotting keyword popularity patterns with Google Trends
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Identifying and developing your initial keyword profile
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Building keyword lists with common qualifiers
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Employing the human touch in keyword research
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Learning how customers engage in local search
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Prioritizing keywords
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Finding new keywords with Google AdWords
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Summary
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4. Understanding Technical Optimization
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4. Understanding Technical Optimization
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Choosing a keyword-rich domain name
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Buying/acquiring domain names
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Creating an effective WordPress permalink structure
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Highly customized permalinks
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Optimizing your Page/Post titles and title tags
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Crafting title tags
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Creating perfectly-sized title tags
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Crafting Page/Post titles
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Optimizing meta tags
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Configuring WordPress to generate meta descriptions
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Best practices for meta descriptions
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A dead HTML element – meta keyword tags
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Optimizing your body content
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Optimizing heading tags
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Optimizing WordPress templates
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Improving rankings with optimized images
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The ultimate WordPress robots.txt file
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Optimizing with the XML Sitemaps plugin for WordPress
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SEO power tool – Google Webmasters
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Summary
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5. Creating Optimized and Engaging Content
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5. Creating Optimized and Engaging Content
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Engaging visitors with your content
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Writing effective titles and headlines
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Transcending bland, keyword-rich titles
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Organizing your content with WordPress tags
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Creating keyword-aware content
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Keeping it natural
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Avoiding automated content plugins
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Writing for your audience
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Providing quality information
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Writing to get results
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Developing your writing style
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Narrative styles
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Structuring your content using taxonomy and hierarchy
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Managing your categories with plugins
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Hiring a writer
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Summary
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6. Link Building
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6. Link Building
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Understanding the importance of backlinks
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Distinguishing between dofollow and nofollow links
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Authority links – what they are and why you want them
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Link anchor text
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How to measure your inbound links
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Securing links through link directories
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Building links with infographics
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Link building by commenting on blogs and forums
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Building links through direct link requests
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Summary
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7. Using Social Media
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7. Using Social Media
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What is a search engine?
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Going viral with social media
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Using LinkedIn to promote your business or website
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Microblogging with Twitter for business
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Using social bookmarking sites to promote your business
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Choosing a social bookmarking site
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Leveraging Facebook for a business or blog
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Encouraging sharing on Pinterest and photo sharing sites
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Encouraging Twitter posts and the Tweet This plugin
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Taking social media too far
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Promoting your business or blog with YouTube
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Summary
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8. Avoiding Black Hat Techniques
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8. Avoiding Black Hat Techniques
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Typical black hat techniques
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Google Webmaster Guidelines
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Diagnosing a Google ranking ban, penalty, or filter
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Clearing a Google penalty
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Avoiding black hat techniques and purveyors who promote them
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Summary
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9. Avoiding SEO Mistakes
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9. Avoiding SEO Mistakes
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Pursuing the wrong keywords
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Poor internal anchor text
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Flash, JavaScript, image links, and other non-readable content
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Poor site architecture
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Over-optimization
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Jumping the gun and the sandbox
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Using free hosted domains
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Forgetting verification tools
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Ignoring local directory listings
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Summary
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10. Testing Your Site and Monitoring Your Progress
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10. Testing Your Site and Monitoring Your Progress
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Google Analytics
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Using Google Analytics
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Google Webmasters/Search Console
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Checking your website's code with a HTML Validator
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Checking your inbound link count with Bing Webmaster
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Monitoring ranking positions and movement with Rank Tracker
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Monitoring backlinks with Majestic SEO
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Summary
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A. WordPress SEO Plugins
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A. WordPress SEO Plugins
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All in One SEO Pack
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Yoast SEO
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Gravity Forms Contact Form Mailer
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Contact Form 7
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Duplicate Post
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Broken Link Checker
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Google XML Sitemaps
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Akismet
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Wordfence
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WP Super Cache
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WPtouch
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WooCommerce
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Yet Another Related Posts Plugin
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FooBox HTML & Media Lightbox
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B. Other SEO Resources
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B. Other SEO Resources
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Online forums
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Google's tools for website owners
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Other helpful SEO tools
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Index
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Index

Over-optimization

Over-optimization refers to the excessive use of optimization techniques, that ultimately yields either penalization or poor rankings. We've touched on over-optimization throughout this book, and it always remains a danger if one is actively optimizing and promoting a site. A good way to think about over-optimization is Unnatural optimization. Put another way, the search engines want to present search results that represent naturally-written content. They don't want to display content that specifically manipulates rankings. For example, would it be natural that an article on Houston apartments would have the phrase Houston apartments repeated 20 or 30 times in the article? Of course not. This is where the over-optimization component of the search engines' algorithms come into play.

Over-optimizing of on-page factors – Guidelines

You must ensure that your on-page factors (text, headings, bold, ALT tags, and so on) are not over optimized. If you write...

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