Browse Library
Sign In Start Free Trial
Close icon Search icon
Account
Browse Library Sign In Start Free Trial

Add to playlist

Create a Playlist

Modal Close icon
You need to login to use this feature.
  • Book Overview & Buying WordPress Search Engine Optimization- Second Edition
  • Table Of Contents Toc
WordPress Search Engine Optimization- Second Edition

WordPress Search Engine Optimization- Second Edition

By : Michael David
4 (3)
Buy this Book
close
close
WordPress Search Engine Optimization- Second Edition

WordPress Search Engine Optimization- Second Edition

4 (3)
By: Michael David
Buy this Book

Overview of this book

WordPress is a powerful platform for creating feature-rich and attractive websites but, with a little extra tweaking and effort, your WordPress site can dominate search engines and bring thousands of new customers to your business. WordPress Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results. You'll take your WordPress site to the next level; you'll brush aside even the stiffest competition with the advanced tutorials in this book.
Table of Contents (14 chapters)
close
close
close
Preface
Icon
Preface
Icon
What this book covers
Icon
What you need for this book
Icon
Who this book is for
Icon
Conventions
Icon
Reader feedback
Icon
Customer support
Lock Free Chapter
1
1. Getting Started – SEO Basics
Icon
1. Getting Started – SEO Basics
Icon
Introducing SEO
Icon
Improving your rank on all search engines
Icon
Exploring the changing nature of search engines
Icon
Understanding a search engine's inner workings
Icon
Preparing the index
Icon
Querying the index
Icon
Exploring on-page search ranking factors
Icon
Weighing search factors
Icon
Understanding the search algorithm
Icon
Ranking factor – body content
Icon
Serious ranking power – title tags and meta tags
Icon
Making perfect title tags
Icon
Using heading tags (h1, h2, h3)
Icon
Optimizing code quality and load speed
Icon
Menus, internal navigation, and link structure
Icon
Image filenames and alt tags
Icon
Text attributes – bold, italics, and underline
Icon
Ranking factor – high page count
Icon
Fodder for search engines – fresh content
Icon
Using the subtle power of outbound links
Icon
Understanding off-page ranking factors
Icon
Avoiding over-optimization
Icon
Converting visitors to customers – the third spoke of SEO
Icon
Summary
2
2. Optimizing WordPress for SEO
Icon
2. Optimizing WordPress for SEO
Icon
Setting goals for your business and website and getting inspiration
Icon
Knowing what WordPress already does for your SEO
Icon
Creating reliable and text-based navigation
Icon
Engaging visitors with built-in collaboration, contribution, and community building
Icon
Understanding what WordPress doesn't do for your SEO
Icon
Summary
3
3. Researching and Working with Keywords
Icon
3. Researching and Working with Keywords
Icon
Building your site's foundation with keyword research
Icon
Understanding relevance and the effect of short tail and long tail keywords
Icon
Spotting keyword popularity patterns with Google Trends
Icon
Identifying and developing your initial keyword profile
Icon
Building keyword lists with common qualifiers
Icon
Employing the human touch in keyword research
Icon
Learning how customers engage in local search
Icon
Prioritizing keywords
Icon
Finding new keywords with Google AdWords
Icon
Summary
4
4. Understanding Technical Optimization
Icon
4. Understanding Technical Optimization
Icon
Choosing a keyword-rich domain name
Icon
Buying/acquiring domain names
Icon
Creating an effective WordPress permalink structure
Icon
Highly customized permalinks
Icon
Optimizing your Page/Post titles and title tags
Icon
Crafting title tags
Icon
Creating perfectly-sized title tags
Icon
Crafting Page/Post titles
Icon
Optimizing meta tags
Icon
Configuring WordPress to generate meta descriptions
Icon
Best practices for meta descriptions
Icon
A dead HTML element – meta keyword tags
Icon
Optimizing your body content
Icon
Optimizing heading tags
Icon
Optimizing WordPress templates
Icon
Improving rankings with optimized images
Icon
The ultimate WordPress robots.txt file
Icon
Optimizing with the XML Sitemaps plugin for WordPress
Icon
SEO power tool – Google Webmasters
Icon
Summary
5
5. Creating Optimized and Engaging Content
Icon
5. Creating Optimized and Engaging Content
Icon
Engaging visitors with your content
Icon
Writing effective titles and headlines
Icon
Transcending bland, keyword-rich titles
Icon
Organizing your content with WordPress tags
Icon
Creating keyword-aware content
Icon
Keeping it natural
Icon
Avoiding automated content plugins
Icon
Writing for your audience
Icon
Providing quality information
Icon
Writing to get results
Icon
Developing your writing style
Icon
Narrative styles
Icon
Structuring your content using taxonomy and hierarchy
Icon
Managing your categories with plugins
Icon
Hiring a writer
Icon
Summary
6
6. Link Building
Icon
6. Link Building
Icon
Understanding the importance of backlinks
Icon
Distinguishing between dofollow and nofollow links
Icon
Authority links – what they are and why you want them
Icon
Link anchor text
Icon
How to measure your inbound links
Icon
Securing links through link directories
Icon
Building links with infographics
Icon
Link building by commenting on blogs and forums
Icon
Building links through direct link requests
Icon
Summary
7
7. Using Social Media
Icon
7. Using Social Media
Icon
What is a search engine?
Icon
Going viral with social media
Icon
Using LinkedIn to promote your business or website
Icon
Microblogging with Twitter for business
Icon
Using social bookmarking sites to promote your business
Icon
Choosing a social bookmarking site
Icon
Leveraging Facebook for a business or blog
Icon
Encouraging sharing on Pinterest and photo sharing sites
Icon
Encouraging Twitter posts and the Tweet This plugin
Icon
Taking social media too far
Icon
Promoting your business or blog with YouTube
Icon
Summary
8
8. Avoiding Black Hat Techniques
Icon
8. Avoiding Black Hat Techniques
Icon
Typical black hat techniques
Icon
Google Webmaster Guidelines
Icon
Diagnosing a Google ranking ban, penalty, or filter
Icon
Clearing a Google penalty
Icon
Avoiding black hat techniques and purveyors who promote them
Icon
Summary
9
9. Avoiding SEO Mistakes
Icon
9. Avoiding SEO Mistakes
Icon
Pursuing the wrong keywords
Icon
Poor internal anchor text
Icon
Flash, JavaScript, image links, and other non-readable content
Icon
Poor site architecture
Icon
Over-optimization
Icon
Jumping the gun and the sandbox
Icon
Using free hosted domains
Icon
Forgetting verification tools
Icon
Ignoring local directory listings
Icon
Summary
10
10. Testing Your Site and Monitoring Your Progress
chevron up
Icon
10. Testing Your Site and Monitoring Your Progress
Icon
Google Analytics
Icon
Using Google Analytics
Icon
Google Webmasters/Search Console
Icon
Checking your website's code with a HTML Validator
Icon
Checking your inbound link count with Bing Webmaster
Icon
Monitoring ranking positions and movement with Rank Tracker
Icon
Monitoring backlinks with Majestic SEO
Icon
Summary
11
A. WordPress SEO Plugins
Icon
A. WordPress SEO Plugins
Icon
All in One SEO Pack
Icon
Yoast SEO
Icon
Gravity Forms Contact Form Mailer
Icon
Contact Form 7
Icon
Duplicate Post
Icon
Broken Link Checker
Icon
Google XML Sitemaps
Icon
Akismet
Icon
Wordfence
Icon
WP Super Cache
Icon
WPtouch
Icon
WooCommerce
Icon
Yet Another Related Posts Plugin
Icon
FooBox HTML & Media Lightbox
12
B. Other SEO Resources
Icon
B. Other SEO Resources
Icon
Online forums
Icon
Google's tools for website owners
Icon
Other helpful SEO tools
13
Index
Icon
Index

Using Google Analytics

Once you have installed Google Analytics on your websites, you'll need to wait a few weeks, or perhaps longer, for Analytics to collect enough data from your websites to be useful. Remember that with website analytics, like any type of statistical analysis, larger sets of data reveal more accurate and useful information. It may not take that long if you have a high-traffic site, but if you have a fairly new site that doesn't get a lot of traffic, it will take some time, so come back in a few weeks to a month to check to see how your sites are doing.

The Audience Overview report is your default report that is displayed to you when you first log into analytics and gives you a quick overview of each site's traffic.

You can see at a glance, whether the tracking code is receiving data, how many visits (sessions) your website has gotten in the past 30 days, the average time visitors stay on your site (session duration), your bounce rate (the percentage of users...

CONTINUE READING
83
Tech Concepts
36
Programming languages
73
Tech Tools
Icon Unlimited access to the largest independent learning library in tech of over 8,000 expert-authored tech books and videos.
Icon Innovative learning tools, including AI book assistants, code context explainers, and text-to-speech.
Icon 50+ new titles added per month and exclusive early access to books as they are being written.
WordPress Search Engine Optimization- Second Edition
End of Section 10
Next Section
notes
bookmark Notes and Bookmarks search Search in title playlist Add to playlist font-size Font size

Change the font size

margin-width Margin width

Change margin width

day-mode Day/Sepia/Night Modes

Change background colour

Close icon Search
Country selected
Close icon Your notes and bookmarks

Confirmation

Modal Close icon
claim successful
Order Page Read Now

Buy this book with your credits?

Modal Close icon
Are you sure you want to buy this book with one of your credits?
Close
YES, BUY

Submit Your Feedback

Modal Close icon
Modal Close icon
Modal Close icon