Book Image

WordPress Search Engine Optimization- Second Edition

Book Image

WordPress Search Engine Optimization- Second Edition

Overview of this book

WordPress is a powerful platform for creating feature-rich and attractive websites but, with a little extra tweaking and effort, your WordPress site can dominate search engines and bring thousands of new customers to your business. WordPress Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results. You'll take your WordPress site to the next level; you'll brush aside even the stiffest competition with the advanced tutorials in this book.
Table of Contents (19 chapters)
WordPress Search Engine Optimization Second Edition
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface
Index

Chapter 5. Creating Optimized and Engaging Content

With this chapter, we begin to fuse our knowledge of search technology, optimization, and keywords together, to create optimized and engaging web content—the words on the page. Note the term engaging. We have to give greater credence to our human visitors, rather than simply following the rules imposed by search engine algorithms. We don't just want readers, we want engaged readers. We don't want customers, we want engaged customers. We will be writing optimized content, but we will focus on the craft and creative practice of writing itself.

In this chapter, we will focus on the following:

  • How to better engage visitors with your content

  • How to write effective titles and headlines—how to grab the reader's attention from the start

  • How to use WordPress' built-in tag tool to make it easier for users to find our content

  • How to create keyword-rich content and how to write with a specific keyword density, as well as when keywords can be taken too far...