Book Image

WordPress Search Engine Optimization- Second Edition

Book Image

WordPress Search Engine Optimization- Second Edition

Overview of this book

WordPress is a powerful platform for creating feature-rich and attractive websites but, with a little extra tweaking and effort, your WordPress site can dominate search engines and bring thousands of new customers to your business. WordPress Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results. You'll take your WordPress site to the next level; you'll brush aside even the stiffest competition with the advanced tutorials in this book.
Table of Contents (19 chapters)
WordPress Search Engine Optimization Second Edition
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface
Index

Chapter 6. Link Building

We now turn to the true source of ranking power: link building. All of our efforts in content writing and on-page optimization will fail if we do not undertake link building. Let's begin with a simple definition: link building is simply the process of encouraging other webmasters to create hypertext links from their website to yours.

Remember the analogy: on-page optimization factors are akin to tuning and building a race car; link building is the fuel that makes the car go. Without on-page optimization, the car will run slowly. Without inbound links, the car will lack the power to move.

One of Google's many ground-breaking innovations was the employment of inbound links as a measurement of the relative value and popularity of a website. The idea was that popular sites were popular for a reason, and if Google returned popular pages in its search results, then it was generally returning the best results to a search query. Google applied the term PageRank to the mathematical...