Professional insight – making small adjustments to create a big impact with Kathryn Bethard from Crème Brands
As you build the pages of your website, naturally you’ll begin transitioning from asking “How do I get this done?” to “How do I do this well?” I spoke to Kathryn Bethard, lead layout and UX designer at Crème Brands, about creating websites that stand out. Kathryn recommended three small adjustments for a big visual impact: tweaking copy, replacing low-resolution images, and adding variety to layouts.
Keeping copy under control
Copy has a tremendous impact on user experience, and too much of it is overwhelming. Keeping copy limited is a small adjustment that makes a big visual impact and encourages users to stick around. Limit the amount of copy you use in each section, and avoid long paragraphs and large chunks of text. Be sure to incorporate headings and subheadings, and consider bulleted lists when appropriate. This...