Book Image

Squarespace from Signup to Launch

By : Kelsey Gilbert Kreiling
Book Image

Squarespace from Signup to Launch

By: Kelsey Gilbert Kreiling

Overview of this book

You've heard about Squarespace; maybe you've even started a trial site, but you haven't gotten around to actually launching it yet. It looks simple enough and feels like it should be easy, so why is it such a challenge? Author and Squarespace expert Kelsey Gilbert-Kreiling is here to help. Squarespace from Signup to Launch a comprehensive guide to customizing the most design-focused and user-friendly website builder in the no-code world. More than a technical manual, the book will help you prepare to build a website, explain the foundational knowledge behind Squarespace 7.1 and Fluid Engine, and introduce you to a professional designer's mindset. Readers will learn how to build forms, use content blocks, optimize websites for mobile, build an online store, and become comfortable with Squarespace's built-in SEO, marketing, and analytics tools. Learn from Squarespace experts Christy Price, Will Myers, David Iskander, Kristine Neil, Kathryn Joachim, Beatriz Caraballo, Justin Mabee, Shelly Price and more, with professional insights and resources in each chapter. By the end of the book, you will have gained the confidence needed to build professional Squarespace websites with the developer's technical knowledge, project organization, and design intuition. You won’t just launch your site; you’ll be proud to share it with the world.
Table of Contents (25 chapters)
Free Chapter
2
Part 1: So, You Want to Build a Website on Squarespace
5
Part 2: Design and Build Your Site
13
Part 3: Give Your Site Superpowers
18
Part 4: Launch Your New Website

What this book covers

Chapter 1, Choosing Your Platform – to Squarespace or Not to Squarespace: Learn about the creation and evolution of the Squarespace platform, from dorm-room personal project to a 20 year-old platform with millions of users. Evaluate Squarespace’s features and determine if it’s a fit for your project.

Chapter 2, Preparing to Build Your Site – Making an Outline and Gathering Your Assets: Identify your purpose in building a new space online by following a process used by professionals. Then, build an outline with content and digital assets so you’re prepared to build along with the book.

Chapter 3, Setting Up Your Squarespace Site: Get started with building your site by choosing a Squarespace template and creating an account. Explore different template styles and learn how templates work on Squarespace 7.1.

Chapter 4, Getting Started – Creating and Editing Your Site Header: Build your site header and navigation, while learning about the best ways to direct your users to the pages and sections of your website.

Chapter 5, Design Essentials – Color and Typography: Learn how to use the tools to set color and type choices for your site and discover sites you can visit to find inspiration for your own brand.

Chapter 6, Building Your First Pages and Sections: Create your first pages, either by using a predefined page layout or by beginning from a blank page. Learn about section templates and collection pages as you build a dynamic website.

Chapter 7, Using Content Blocks and Building Forms: Become acquainted with the content blocks available in Squarespace including how they’re used and edited. Learn how to build forms to collect user information.

Chapter 8, Optimizing Your Site for Mobile: After creating the design for your site on a desktop or laptop, learn how to make adjustments to your site so it can be viewed optimally on any screen size.

Chapter 9, Using Custom Code to Enhance Your Website: Learn about the ways you can use HTML, CSS, and Javascript to enhance your website and discover how third-party plugins (paid and free) can help power unique features.

Chapter 10, Commerce- Selling Items, Subscriptions, and Services: Build a storefront, configure product pages, and design your shop experience to sell products, subscriptions, and services online.

Chapter 11, Blogging – Sharing Your Ideas: Learn how to create protected content by setting up a member area requiring an email and password.

Chapter 12, Member Areas – Selling Your Knowledge and Protecting Your Content: Set up your schedule and accept paid or free appointments, based off of your preferences and availability.

Chapter 13, Scheduling – Selling Your Time and Sharing Your Availability: Create a blog, learn how to design your blog page, and use archive and search tools to define a more dynamic view of your blog posts.

Chapter 14, Prepare to Launch Your Site: Complete a final audit of your new website and wrap up final details before sharing it with the world.

Chapter 15, Connecting Your Domain and Making It Live: Purchase a domain via Squarespace or connect a domain from a third-party service via DNS connect, Nameservers, or by initiating a domain transfer.

Chapter 16, Understanding Analytics and Setting up SEO: Learn how to analyze your website’s analytics and use site data to increase traffic. Optimize your site for search engine readability and complete an SEO checklist once your site is launched.

Chapter 17, Keep Growing Your Site with Marketing Tools: Once your site is launched, you’ll be able to use Squarespace’s built-in marketing tools, including email campaigns, to grow your audience.