Book Image

PrestaShop 1.3 Beginner's Guide

Book Image

PrestaShop 1.3 Beginner's Guide

Overview of this book

PrestaShop is a hidden gem. There are many much more widely known online shopping cart solutions that have nothing like the features, potential, and ease of use that this open source, completely free-to-use, system has. But until now there has been no information available on how to make the most of it. This book takes a step-by-step approach to help you set up your own e-commerce store and maximize its potential. Even if you are totally new to e-commerce and PrestaShop, you can have your own functioning e-commerce store quickly and with tiny expenditure. Imagine the feeling when you get that glorious e-mail saying that you have your first paying customer.This practical guide follows the order of developing an active business. Packed with easy-to-follow steps with loads of screenshots and clear explanations, it follows a step-by-step approach to set up a PrestaShop e-commerce store from the very beginning through finding a web host, setting up your PrestaShop store, accepting money from customers, and planning for the future of your business.The first few chapters are a lightening, but thorough, illustration of how to get your shop online, stocked up, and looking smart and unique, including some really cool and really simple product features to show off your wares in style – very quickly. The later chapters are quite diverse and cover some exciting stuff such as newsletters, loyalty schemes, alternative revenue streams, statistics and analytics. You will also learn about security, disaster recovery, payment handling, currencies, taxes, shipping, and more. Towards the end, the chapters cover final preparations before going live, handling orders in PrestaShop, and how to promote your store and get more customers. Once the money starts to flow, the book looks at the future of e-commerce and your PrestaShop business. Then it discusses how to get to the top of your niche and stay there. And then the big secret: to use the knowledge you have gained to turn a single PrestaShop into a thriving e-commerce empire.The Appendix covers a number of worthwhile topics such as a handy PrestaShop control panel reference and various web resources for PrestaShop.
Table of Contents (18 chapters)
PrestaShop 1.3 Beginner's Guide
Credits
About the Author
Acknowledgement
About the Reviewers
Preface

Acknowledgement

To Jack for being such a wonderful son. I am so proud of you. James for being the loveliest little fellow anybody could wish to know. Jo, whom I love so much, for accepting me and my mad ideas and for your love. Ray for being someone I admire so highly and Rita as well. Olivia and Casey for being the prettiest girls, bar none, and Stan for being a great dad to them. And also to my newly found friend Mary Patel.

Sylvia for actually wanting a copy of my crazy ramblings and the first person in the whole world (and probably the last) to ask for my autograph.

A big thanks to all the people at Packt who made this a better book than I could ever have done on my own. A big thanks to the technical reviewers, Tomer Grassiany in New York and Ardian Yuli Setyanto, for pointing out improvements and blunders.

Also worth a mention: Higgsy, John (eboy) Barton, and Peter EggbuttNoBacon for being my friends. David Swinnerton for being a friend, doing my math homework and completing Bounty Bob Strikes Back. A long overdue thanks to the Ebbutt family for putting up with me and letting me in their house so often, especially when mine was empty. And to Chris, I sincerely apologize about the loft, bucket, shower thing—it was Pete’s idea!

And mostly to those whose memory has inspired me all my life, especially this last year, who will sadly never read the next sentence. To Valerie and Ann, I dedicate this book.