Book Image

Joomla! Search Engine Optimization

By : Ric Shreves
Book Image

Joomla! Search Engine Optimization

By: Ric Shreves

Overview of this book

Joomla! is an award-winning content management system (CMS), which enables you to build websites and powerful online applications. SEO, or Search Engine Optimization, is the process and techniques by which you optmize the content and style of your site in order to induce more people to view it.Joomla! Search Engine Optimization will help you develop and execute an effective search engine optimization strategy for your site. From planning to implementation, the book covers best practices in contemporary SEO.In Joomla! Search Engine Optimization you will learn how to develop a dynamic and productive SEO campaign. Covering both the basics of campaign development as well as the daily work it takes to maintain your SEO competitiveness, this book will show you how to produce a distinct and appropriate strategy for your particular site. In particular you will learn key phrase selection and competitor analysis and the correct groundwork for your dynamic SEO campaign. Joomla! Search Engine Optimization will then show you, by finding the right combination of extensions, how to supercharge your site. You will also be given a guided tour of key SEO services, like Google and Bing Webmaster, in order to implement a progressive and effective link building campaign. You will then learn key expert tips and tricks to enable you to build SEO-effective content which will take your site from invisible to unmissable with little effort.
Table of Contents (11 chapters)

Chapter 2. Configuring Joomla!'s SEO Options

Out of the box, Joomla! includes a number of options that can be configured to provide a basic search engine friendly site, and lays the groundwork for your on-going SEO efforts. In this chapter we look at the default options, what they mean, and how to optimize them. While the default SEO options in Joomla! provide you with basic features you need, such as Search Engine Friendly URLs, this is just the beginning of what you can — and should — do to optimize your site effectively.

The topics covered in this chapter include:

  • Creating basic Search Engine Friendly URLs

  • Optimizing URLs

  • Using URL aliases

  • Controlling the title tag

  • Creating and optimizing your metadata

Setting up Search Engine Friendly URLs

Let's start by getting a clear definition of what it means for a site to have Search Engine Friendly URLs.

Sites created with content management systems like Joomla! rely on interaction with the database for the display of content. Accordingly, the URLs...