As we discussed in ,Chapter 1 An Introduction to Search Engine Optimization, SEO is not something you can do once and then forget about. This chapter looks at the steps you should take to help enhance and maintain your ranking once the site has gone live, as well as how to track and assess the success of your efforts.
Topics covered in this chapter include link building, social media optimization, and how to track and measure your SEO performance over time.
Link building should be part of your on-going efforts to generate traffic and improve your site's organic search ranking. Looking at link building in the context of SEO, your best bet for success lies in emphasizing growth in the number of quality links that point to your site. In short, the more high quality links you have pointing to your site, the better. The search engines' view on this point is simple: If your content is authoritative and valuable, other people will link to it....