It's a wonderful thing to have a dynamic feel to your website—if there is something new, interesting, and different on every page the customer looks at, then you as the retailer are doing a good job of selling your products. What's more, if you can make the dynamic part of your site show products that are meaningful or helpful to a customer, then your effectiveness as a marketer is increased and so hopefully is your bottom line. But how do you even begin finding out what a customer wants while they browse?
The answer is that you can either track everything they browse and then compare that to what other customers with similar tastes have bought in order to make suggestions, or you can simply apply a bit of knowledge about the products you are selling. As you can imagine, the first option requires a fair amount of effort and cost in order to put into action, but the second might not be quite as difficult. What do I mean by apply a bit of knowledge?
Well, look...