In terms of the development of the site, the majority of the heavy lifting has now been completed. This chapter (and to a lesser extent, the one that follows) represents the last of the work that is to be done on the site before deployment. As things stand, you should have a version of your site (in development) that already distinguishes itself from the competition in terms of look, feel, and security—even though you may be waiting for deployment before you can implement your security fully. There are still a few things missing though, before you can say that your site is a good alternative to any of the major online retailers out there.
This chapter will introduce functionality that is intended to bridge the gap between sites like Contechst Books (in other words, those with smaller budgets) and the larger e-commerce sites (that is, those with considerably more resources at their disposal). As a result, we are going to look at several examples of some less common...