Taking an active role in growing your business from the time it goes live until the time (hopefully) you retire wealthy is a critical responsibility, which must be taken seriously if you are to succeed. At all times keep an eye out for opportunities and keep abreast of all the latest trends and advances in technology, business, and business in technology. Provided you are prepared to put in the time and effort to do things properly, you should find that you come out on top in the end.
Because building an online store is not the end of making a success of your business, this chapter ended the book by looking at the more practical and business-oriented issues surrounding osCommerce stores and e-commerce sites in general. You should now have a firm grounding in how to go about marketing your business, as well as how to use the latest tools to advertise your wares.
Of course, the Internet being the place it is, opportunities for businesses are staggering and you should be aware that not...