We will look briefly at what RSS actually is in a moment, but before we do, it's important to answer a fundamental question first. What value is this project going to bring to my business? To answer that in the case of RSS, we can simply say that by providing information that is relevant and useful to the store's target audience, we hope to attract and hold on to a larger share of customers. There are RSS feeds available today to cater to just about any need you can imagine. All you have to do is think about what type of information would be of some interest or value to your customers, and then go and find a web feed that provides that sort of information.
For example, in the case of the demo site, it is entirely possible that programmers (who are visiting the site to purchase technology books) might wish to see a page of technology-related jobs that is regularly updated and can be browsed on the store's site. If this turns out to be a popular choice, then you will...