Another fairly common and useful marketing technique relies on the use of gift vouchers and/or coupons. Since most people should understand how these concepts work in practice, we don't need to discuss in much depth. There are quite a few advantages you can derive from implementing these facilities, such as:
Providing a rounded, flexible shopping experience: Customers wishing to purchase gifts, for example, can instead purchase a gift voucher, which is redeemable by the recipient.
Bringing other customers on board: In order to redeem gift vouchers, customers who might otherwise not visit the site need to come and select a purchase. In this way they are exposed to your store and are more likely to visit it in the future.
Marketing: Handing out promotional gift vouchers and discount coupons is a good way to attract new business to your store.
Once again, we need to ask ourselves what it is we require from the additional facilities in order to fulfill...