Book Image

Competing to Win: Lessons Learned for Reaching the Next Level of Organizational Performance

By : Dr. Ted Marra
Book Image

Competing to Win: Lessons Learned for Reaching the Next Level of Organizational Performance

By: Dr. Ted Marra

Overview of this book

A global business operating in today?s world has many more balls in the air than a juggling act. Success comes down to getting a small number of critical things right. Each chapter of this book looks at one of these critical factors to help you constructively challenge yourself, your team, and your organization to perform at a higher level. The book starts by exploring the various components of a business model and how they affect the performance of your business. You?ll discover various techniques to achieve operational excellence by building your organizational capability and study the nine sources that help you to create and deliver business value to your customers. Toward the end of the book, you?ll explore the next generation of the balanced scorecard that will help you achieve your goals in today?s competitive world. By the end of the book, you will have learned several key techniques to drive your business strategy.
Table of Contents (9 chapters)
Free Chapter
1
Foreword By Philip Sadler
2
Introduction Outperforming the Rest

Chapter One
Charting Your Destiny with the Business Model

It has been said that “good things often come in small packages.” It is my sincere hope that this is the case with Volume I of this series of short Strategic Briefings for Executives which can help you and your leadership team build and maintain a higher performing organization. This series is dedicated to those of you who are firm believers in the vital importance of life-long learning and improvement – for yourself and your organization.

Before getting into more detail, let me ask if you and your leadership team have ever stepped back and asked yourselves these questions:

  1. What really makes our organization unique? What really distinguishes us in the minds of our customers or other key stakeholders – makes us stand out in a way that motivates customers to want to do business or have a relationship with us rather than a competitor?
  2. What are those most important...