Chapter One
Charting Your Destiny with the Business Model
It has been said that “good things often come in small packages.” It is my sincere hope that this is the case with Volume I of this series of short Strategic Briefings for Executives which can help you and your leadership team build and maintain a higher performing organization. This series is dedicated to those of you who are firm believers in the vital importance of life-long learning and improvement – for yourself and your organization.
Before getting into more detail, let me ask if you and your leadership team have ever stepped back and asked yourselves these questions:
- What really makes our organization unique? What really distinguishes us in the minds of our customers or other key stakeholders – makes us stand out in a way that motivates customers to want to do business or have a relationship with us rather than a competitor?
- What are those most important...