Book Image

Competing to Win: Lessons Learned for Reaching the Next Level of Organizational Performance

By : Dr. Ted Marra
Book Image

Competing to Win: Lessons Learned for Reaching the Next Level of Organizational Performance

By: Dr. Ted Marra

Overview of this book

A global business operating in today?s world has many more balls in the air than a juggling act. Success comes down to getting a small number of critical things right. Each chapter of this book looks at one of these critical factors to help you constructively challenge yourself, your team, and your organization to perform at a higher level. The book starts by exploring the various components of a business model and how they affect the performance of your business. You?ll discover various techniques to achieve operational excellence by building your organizational capability and study the nine sources that help you to create and deliver business value to your customers. Toward the end of the book, you?ll explore the next generation of the balanced scorecard that will help you achieve your goals in today?s competitive world. By the end of the book, you will have learned several key techniques to drive your business strategy.
Table of Contents (9 chapters)
Free Chapter
1
Foreword By Philip Sadler
2
Introduction Outperforming the Rest

Getting Down to Business – The “Business Model” That Is!

There is no strong consensus over what a business model is or isn’t. There have been a number of misconceptions about its key components and its power to create either an enduring organizational success story on the one hand such as Proctor and Gamble, or one that has to be rescued from bankruptcy such as General Motors.

Wikipedia’s business model definition is so bland as to be meaningless:

In theory and practice, the term business model is used for a broad range of informal and formal descriptions to represent core aspects of a business, including purpose, target customers, offerings, strategies, infrastructure, organizational structures, trading practices, and operational processes and policies. The literature has provided very diverse interpretations and definitions of a business model.

Let’s begin by asking why, in the diagram on the facing page, the business model is referred...