In some of the best organizations such as Proctor and Gamble, Nordstrom’s, Lexus, Amazon, Google, Apple, Wells Fargo Bank and others, they have leading-edge information systems, often linked to their strategic intents and internal competencies/strengths. For example, P&G and their market oriented system; Lexus and their customer oriented system; Google, Amazon, 3M and Apple in the innovation oriented system; and so on. Few organizations have it all together – again organizations often tend instead to play to their strengths – the thing or things they believe give them the competitive edge in the market. However, what has been determined in my experience is that if you are going to have a bias the best one to have is probably customer and market focus. Innovation can also be a great one provided you are tapping into the key sources of innovation – namely the customer, your people and suppliers not to mention understanding best practice and...