Book Image

Lean Product Management

By : Mangalam Nandakumar
Book Image

Lean Product Management

By: Mangalam Nandakumar

Overview of this book

Lean Product Management is about finding the smartest way to build an Impact Driven Product that can deliver value to customers and meet business outcomes when operating under internal and external constraints. Author, Mangalam Nandakumar, is a product management expert, with over 17 years of experience in the field. Businesses today are competing to innovate. Cost is no longer the constraint, execution is. It is essential for any business to harness whatever competitive advantage they can, and it is absolutely vital to deliver the best customer experience possible. The opportunities for creating impact are there, but product managers have to improvise on their strategy every day in order to capitalize on them. This is the Agile battleground, where you need to stay Lean and be able to respond to abstract feedback from an ever shifting market. This is where Lean Product Management will help you thrive. Lean Product Management is an essential guide for product managers, and to anyone embarking on a new product development. Mangalam Nandakumar will help you to align your product strategy with business outcomes and customer impact. She introduces the concept of investing in Key Business Outcomes as part of the product strategy in order to provide an objective metric about which product idea and strategy to pursue. You will learn how to create impactful end-to-end product experiences by engaging stakeholders and reacting to external feedback.
Table of Contents (19 chapters)
Lean Product Management
Contributors
Preface
Another Book You May Enjoy
Index

Faster is not always smarter


Getting it done is one thing, but getting it done on time is another thing altogether. The line between releasing something too soon or too late is quite blurry. There are many factors that determine when the product is ready to be released. This does not just apply at the first launch. This decision must be made when we launch every product milestone. Let's hold onto this thought for a moment and look at how the software development paradigm has shifted from a waterfall mindset to Agile.

We already saw in earlier chapters that one of the failures of the waterfall model is that the product gets stuck in development for too long. By the time we launch the product, any chance of responding to valuable feedback is lost or becomes too costly. The business scenarios have changed, the feedback loop is longer, and it's extremely difficult to respond quickly to feedback. With Agile, the idea of shorter releases is one of the crucial drivers. How soon can we release something...