In the previous chapter, we saw how to create a cost-impact matrix and determine the smartest way to deliver an Impact Driven Product. Now, these were a prioritized list of feature ideas, but when we have more feature ideas than we can possibly deliver within given business constraints, also accounting for external pressures, how do we decide which feature to launch? Also, within each feature, how do we determine the level of product completeness?
Business and market maturity determine the extent of product completeness we aim for. Unexplored markets, fuzzy business ideas, and untested technology need one approach to product building. Known business models and processes in established markets may require another approach. Exploring product/market fit with viable technology and untested business goals requires a different approach again.
In this regard, this chapter looks at the following topics:
The need to understand the maturity of...