Book Image

Lean Product Management

By : Mangalam Nandakumar
Book Image

Lean Product Management

By: Mangalam Nandakumar

Overview of this book

Lean Product Management is about finding the smartest way to build an Impact Driven Product that can deliver value to customers and meet business outcomes when operating under internal and external constraints. Author, Mangalam Nandakumar, is a product management expert, with over 17 years of experience in the field. Businesses today are competing to innovate. Cost is no longer the constraint, execution is. It is essential for any business to harness whatever competitive advantage they can, and it is absolutely vital to deliver the best customer experience possible. The opportunities for creating impact are there, but product managers have to improvise on their strategy every day in order to capitalize on them. This is the Agile battleground, where you need to stay Lean and be able to respond to abstract feedback from an ever shifting market. This is where Lean Product Management will help you thrive. Lean Product Management is an essential guide for product managers, and to anyone embarking on a new product development. Mangalam Nandakumar will help you to align your product strategy with business outcomes and customer impact. She introduces the concept of investing in Key Business Outcomes as part of the product strategy in order to provide an objective metric about which product idea and strategy to pursue. You will learn how to create impactful end-to-end product experiences by engaging stakeholders and reacting to external feedback.
Table of Contents (19 chapters)
Lean Product Management
Contributors
Preface
Another Book You May Enjoy
Index

Understanding the perceived value of our product


We set the course for the direction that we want our product to take by investing in Key Business Outcomes and deriving impact scores. Our Impact Driven Product may still have some assumptions we made about why our product will succeed. However, we’re still making these assumptions in the blind. Even when we have ample data from customer interviews and our study of the market and have a good hold on what the market needs, the real data only comes if the market actually adopts our product in the way that we assumed it would. How our users perceive the value of our product may or may not match our intended value. We need to look out for the evidence that points us to anything that challenges our assumptions about the product. However, if we look only for confirmation of our assumptions, the chances are that we will always find it. Confirmation bias will ensure that we continue to read only the signals that will reinforce our existing beliefs...