"Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away." - Antoine de Saint-Exupéry
Sir Richard Branson once had to travel to the British Virgin Islands. The airline cancelled his flight because there weren't enough passengers. So, he hired a plane and wrote up on a blackboard the price of a one-way ticket to the British Virgin Islands. He went around selling tickets to the stranded passengers. This is how his airline business was launched.
Of course, it took much more investment, creativity, and business acumen to make a fully fledged airline business. However, selling tickets for the flight was the essential first step. To sell tickets, Sir Richard Branson didn't need to build his own plane. He didn't need elaborate props. A hired plane and a blackboard was enough. This was only because the sales proposition and the market need were compelling.
If we don't have a compelling solution to a market need, then it probably doesn...