Most teams tend to get carried away when seeing a product backlog that has features that offer a great opportunity to employ cool, cutting edge tech. Everyone wants to get their hands on it. It excites the team to go and build a product, even when there are so many products available on the market that can meet business needs quite well.
There are two broad categories of a product in terms of the value that it can produce. The feature can be an enabler or it can be a differentiator. We briefly discussed enablers and differentiators in Chapter 5, Identify the Impact-Driven Product. An enabler is something that can help to support the core business impact. The enabler by itself may not be core to the business, but it helps to deliver or measure business impact. A differentiator, in contrast, is the business itself. One or more core aspects of the business depend on the differentiator. This is what qualifies as the IP (intellectual property, which is the intangible value...