Book Image

Lean Product Management

By : Mangalam Nandakumar
Book Image

Lean Product Management

By: Mangalam Nandakumar

Overview of this book

Lean Product Management is about finding the smartest way to build an Impact Driven Product that can deliver value to customers and meet business outcomes when operating under internal and external constraints. Author, Mangalam Nandakumar, is a product management expert, with over 17 years of experience in the field. Businesses today are competing to innovate. Cost is no longer the constraint, execution is. It is essential for any business to harness whatever competitive advantage they can, and it is absolutely vital to deliver the best customer experience possible. The opportunities for creating impact are there, but product managers have to improvise on their strategy every day in order to capitalize on them. This is the Agile battleground, where you need to stay Lean and be able to respond to abstract feedback from an ever shifting market. This is where Lean Product Management will help you thrive. Lean Product Management is an essential guide for product managers, and to anyone embarking on a new product development. Mangalam Nandakumar will help you to align your product strategy with business outcomes and customer impact. She introduces the concept of investing in Key Business Outcomes as part of the product strategy in order to provide an objective metric about which product idea and strategy to pursue. You will learn how to create impactful end-to-end product experiences by engaging stakeholders and reacting to external feedback.
Table of Contents (19 chapters)
Lean Product Management
Contributors
Preface
Another Book You May Enjoy
Index

Creating an end-to-end view of the user and business (product/service) interaction


To understand customers' pain points, needs, and their user journeys, we need to have a good grasp of the user personas in our target segment. We also need to be able to map each persona's journey into the product functionality.

User story maps are an effective way to organize user activities and to model the functionality of an application. They are valuable in identifying product features from a user's perspective, and are a great tool for visualizing and planning product releases. Service design thinking helps us to think through how a service can be delivered to meet a user's needs. It enables us to think through all the touch points and interactions with our users, helping us to identify bottlenecks, dependencies, and delays.

The following are some of the principles of service design (https://www.interaction-design.org/literature/article/the-principles-of-service-design-thinking-building-better-services...