Career options for developer advocates
Tim Berglund: You could be in the leadership team of organizations that do this. If you're working as a developer advocate now, you're on the road, you're teaching, and you're doing talks. You're getting results and people are benefiting and your reputation is increasing. You could go from there to leading the same type of people.
The issue is that not everybody wants to do that. They might be gifted at all the work I just described and not gifted at leading. We should let people do what they're good at, but if they're motivated to lead, they can apply their own experiences to help other people to come into the role.
Marketing could be an option. I've mentioned that I tell people that developer advocacy is where engineering meets marketing. That's scary language among developers, but I don't think it should be.
Geertjan Wielenga: Right now, you're working within a company, but initially you...