Book Image

The Applied SQL Data Analytics Workshop - Second Edition

By : Matt Goldwasser, Upom Malik, Benjamin Johnston
3.5 (2)
Book Image

The Applied SQL Data Analytics Workshop - Second Edition

3.5 (2)
By: Matt Goldwasser, Upom Malik, Benjamin Johnston

Overview of this book

Every day, businesses operate around the clock and a huge amount of data is generated at a rapid pace. Hidden in this data are key patterns and behaviors that can help you and your business understand your customers at a deep, fundamental level. Are you ready to enter the exciting world of data analytics and unlock these useful insights? Written by a team of expert data scientists who have used their data analytics skills to transform businesses of all shapes and sizes, The Applied SQL Data Analytics Workshop is a great way to get started with data analysis, showing you how to effectively sieve and process information from raw data, even without any prior experience. The book begins by showing you how to form hypotheses and generate descriptive statistics that can provide key insights into your existing data. As you progress, you'll learn how to write SQL queries to aggregate, calculate and combine SQL data from sources outside of your current dataset. You'll also discover how to work with different data types, like JSON. By exploring advanced techniques, such as geospatial analysis and text analysis, you'll finally be able to understand your business at a deeper level. Finally, the book lets you in on the secret to getting information faster and more effectively by using advanced techniques like profiling and automation. By the end of The Applied SQL Data Analytics Workshop, you'll have the skills you need to start identifying patterns and unlocking insights in your own data. You will be capable of looking and assessing data with the critical eye of a skilled data analyst.
Table of Contents (9 chapters)
Preface
7
7. The Scientific Method and Applied Problem Solving

Using JSON Data Types in PostgreSQL

While arrays can be useful for storing a list of values in a single field, sometimes our data structures can be complex. For example, we might want to store multiple values of different types in a single field, and we might want data to be keyed with labels rather than stored sequentially. These are common issues with log-level data, as well as alternative data.

JavaScript Object Notation (JSON) is an open standard text format for storing data of varying complexity. It can be used to represent just about anything. Similar to how a database table has column names, JSON data has keys. We can use JSON to represent a record from our customers database easily by storing column names as keys and row values as values. The row_to_json function transforms rows to JSON:

SELECT row_to_json(c) FROM customers c limit 1;

Here is the output of the preceding query:

Figure 5.11: A row converted to JSON

This is a little hard to read...