Book Image

The Applied SQL Data Analytics Workshop - Second Edition

By : Matt Goldwasser, Upom Malik, Benjamin Johnston
3.5 (2)
Book Image

The Applied SQL Data Analytics Workshop - Second Edition

3.5 (2)
By: Matt Goldwasser, Upom Malik, Benjamin Johnston

Overview of this book

Every day, businesses operate around the clock and a huge amount of data is generated at a rapid pace. Hidden in this data are key patterns and behaviors that can help you and your business understand your customers at a deep, fundamental level. Are you ready to enter the exciting world of data analytics and unlock these useful insights? Written by a team of expert data scientists who have used their data analytics skills to transform businesses of all shapes and sizes, The Applied SQL Data Analytics Workshop is a great way to get started with data analysis, showing you how to effectively sieve and process information from raw data, even without any prior experience. The book begins by showing you how to form hypotheses and generate descriptive statistics that can provide key insights into your existing data. As you progress, you'll learn how to write SQL queries to aggregate, calculate and combine SQL data from sources outside of your current dataset. You'll also discover how to work with different data types, like JSON. By exploring advanced techniques, such as geospatial analysis and text analysis, you'll finally be able to understand your business at a deeper level. Finally, the book lets you in on the secret to getting information faster and more effectively by using advanced techniques like profiling and automation. By the end of The Applied SQL Data Analytics Workshop, you'll have the skills you need to start identifying patterns and unlocking insights in your own data. You will be capable of looking and assessing data with the critical eye of a skilled data analyst.
Table of Contents (9 chapters)
7. The Scientific Method and Applied Problem Solving

Case Study

Throughout this chapter, we will cover the following case study. The new ZoomZoom Bat Scooter is now available for sale exclusively through its website. Sales are looking good, but suddenly, preorders start plunging by 20% after a couple of weeks. What's going on? As the best data analyst at ZoomZoom, you've been assigned to figure this out.

The Scientific Method

In this case study, we will be following the scientific method to help solve our problem, which, at its heart, is about testing guesses (or hypotheses) using objectively collected data. We can decompose the scientific method into the following key steps:

  1. Define the question to answer what caused the drop in sales of the Bat Scooter after approximately 2 weeks.
  2. Complete background research to gather sufficient information to propose an initial hypothesis for the event or phenomenon.
  3. Construct a hypothesis to explain the event or answer the question.
  4. Define and execute an objective...