Book Image

DAX Cookbook

By : Greg Deckler
Book Image

DAX Cookbook

By: Greg Deckler

Overview of this book

DAX provides an extra edge by extracting key information from the data that is already present in your model. Filled with examples of practical, real-world calculations geared toward business metrics and key performance indicators, this cookbook features solutions that you can apply for your own business analysis needs. You'll learn to write various DAX expressions and functions to understand how DAX queries work. The book also covers sections on dates, time, and duration to help you deal with working days, time zones, and shifts. You'll then discover how to manipulate text and numbers to create dynamic titles and ranks, and deal with measure totals. Later, you'll explore common business metrics for finance, customers, employees, and projects. The book will also show you how to implement common industry metrics such as days of supply, mean time between failure, order cycle time and overall equipment effectiveness. In the concluding chapters, you'll learn to apply statistical formulas for covariance, kurtosis, and skewness. Finally, you'll explore advanced DAX patterns for interpolation, inverse aggregators, inverse slicers, and even forecasting with a deseasonalized correlation coefficient. By the end of this book, you'll have the skills you need to use DAX's functionality and flexibility in business intelligence and data analytics.
Table of Contents (15 chapters)

Computing Customer KPIs

Customers are critical to most businesses. Without customers to buy goods and services, for-profit businesses would quickly go bankrupt and close their doors. Even charities and not-for-profit businesses, in essence, have customers in the form of donors that provide funding for the organization. Thus, it makes sense that most businesses would like to become smarter about metrics that assist with such things as tracking customer behavior, analyzing the most effective methods of acquiring customers, and identifying the most valuable customers. This chapter is all about customer metrics and KPIs. Many useful recipes are included to assist in analyzing the process by which new customers are acquired, when customers leave, which customers are advocates for the business, and how much it costs to acquire customers.

The following is the list of recipes that we...