Book Image

iAd Production Beginner's Guide

By : Ben Collier
Book Image

iAd Production Beginner's Guide

By: Ben Collier

Overview of this book

Think of an iAd as a micro-app contained within an app on a user's iPhone or iPad that they've downloaded from the App Store. When the user taps your advert's banner it bursts into life filling the entire screen of their device. iAd Beginner's Guide takes you through the start to finish process of building rich, compelling, interactive iAds. You will learn to create beautiful multi-page ads with store finders, social sharing, 3D images and video galleries. You will create ads that utilize the powerful technologies in the iPhone to make your brand shine. Once you have engaged the user you can carry out targeted advertising campaigns with location-based coupons, store finders and social engagement. Using the iTunes Store you will see how it's even possible to add one-click digital content purchasing right within your ad. Learn how iAd producer manages all the HTML5, JavaScript, and CSS3 behind your iAd. You will be creating emotive, gripping and effective mobile advertising campaigns in no time.
Table of Contents (18 chapters)
iAd Production
Credits
About the Author
About the Reviewer
www.PacktPub.com
Preface

Time for action — testing the ad


With iAd Tester installed on your iOS device, and the ad transferred to it, we can now open and test our ad:

  1. 1. Open iAd Tester from your device by tapping its icon on your home screen.

  2. 2. Now tap On My Device to show a list of the files you have copied to the Documents folder of iAd Tester, using iTunes file sharing.

  3. 3. Select the iAd you want to preview; if you're using the Dino Stores project, select Dino Stores from the list.

  4. 4. iAd Tester now shows you a mockup app where your iAd might appear; tap the banner to begin interacting with your iAd. Here, you can see the three screens you need to navigate to demo an ad:

  5. 5. If you want to close your iAd, just tap the X in the top left to return to the mock app. If you want to change which ad you're using, tap On My Device from the navigation bar and select a different one (if there are any available).

What just happened?

We can now test our iAd on an actual device; this is the key to understanding exactly how our...