Book Image

iAd Production Beginner's Guide

By : Ben Collier
Book Image

iAd Production Beginner's Guide

By: Ben Collier

Overview of this book

Think of an iAd as a micro-app contained within an app on a user's iPhone or iPad that they've downloaded from the App Store. When the user taps your advert's banner it bursts into life filling the entire screen of their device. iAd Beginner's Guide takes you through the start to finish process of building rich, compelling, interactive iAds. You will learn to create beautiful multi-page ads with store finders, social sharing, 3D images and video galleries. You will create ads that utilize the powerful technologies in the iPhone to make your brand shine. Once you have engaged the user you can carry out targeted advertising campaigns with location-based coupons, store finders and social engagement. Using the iTunes Store you will see how it's even possible to add one-click digital content purchasing right within your ad. Learn how iAd producer manages all the HTML5, JavaScript, and CSS3 behind your iAd. You will be creating emotive, gripping and effective mobile advertising campaigns in no time.
Table of Contents (18 chapters)
iAd Production
Credits
About the Author
About the Reviewer
www.PacktPub.com
Preface

Chapter 5, Templates and Objects


If you want a blank menu template with navigation, what should you do?

Answer:D

How do you know what styles are saved when creating a style preset?

Answer:D

Whenever you save a style preset, you’re shown an editable checklist of the styles that will be stored with the preset.

What styling should you apply to a highlighted, or tapped, button?

Answer: A

You should invert the normal button gradient to create a depressed, pushed in feel, mimicking a real button.

What color should be applied to a button in the normal, or default state?

Answer: B

Your normal button state should be light at the top and dark at the bottom. This pops the button out from the screen and makes it look realistic.

Why might you want to prevent the transition between your splash page and preroll video?

Answer: B

If your splash page matches the first frame of your video, then you should remove the transitions to prevent a flicker between the two. Specifically, the preroll shouldn’t have its transition set to none.

When does the Page Disappear action start?

Answer: C

The build out animation always occurs before the page disappear transition.